Decision Sciences Department at Wharton - David Cost

David Cost

Decision Sciences Department at Wharton

A collection of 2 posts

The AI Industry Is Rediscovering Something Old

Proprietary data as competitive advantage is not a new idea. In 1969 David Ness co-founded Interactive Market Systems, building programmatic advertising on a mainframe. The right first question hasn't changed in fifty years.

David Ness and the Origin of Decision Support Systems

David Ness was my professor, my mentor, and my friend. He built the intellectual foundation for what AI is trying to do now. Wharton dissolved the Decision Sciences department in 1993. They didn't understand what they had.

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